"I'M NOT SO FOND OF KISSING BABIES, BUT I DON'T MIND KISSING THEIR MOTHERS"

A winning formula?Benign ads lack substance; The stratagems of the federal campaign often appear 'as sentimental as they are strategic.' Research, however, has quantified their impact. Find out how many votes a lawn sign is really worth
Leslie Scrivener. Toronto Star. Toronto, Ont.: Sep 21, 2008. p. ID.1

FULL TEXT
http://www.thestar.com/Comment/article/503094